What is Technical Web Positioning and why is it important?

What is Technical Web Positioning and why is it important?

Technical SEO is the process of ensuring that your website is compatible with search engine guidelines so that it can be crawled and indexed without any problems. The main objective of a technical SEO audit is to evaluate the current SEO of your website and determine what aspects need to be improved for a perfect online experience.

Over the years, user demands have changed dramatically and search engines have become more sophisticated. According to Statista, there are now approximately 3.5 billion smartphone users worldwide. This massive increase in smartphone usage has led Google to release an algorithm update that places more importance on site speed and mobile experience in ranking web pages.

Nowadays, web pages with poor structure, slow page loading times, and unstable redirects can be penalized by Google. Without proper intervention, these SEO technical issues can cause a sharp drop in search rankings and organic traffic. Since  the top organic search results receive nearly 35 percent of clicks  , a drop in rankings could be detrimental to your business.

Technical SEO: Your First Step to Creating a Better Search Experience

At the core of the algorithm changes is one goal: to provide the best possible user experience. To achieve this, you must carefully understand what technical SEO is, what it entails, and how you can take advantage of a technical SEO audit to ensure that your website complies with search engine guidelines and industry standards.

Technical On-Page SEO includes several components such as site speed, accelerated mobile pages (AMP), robot exclusion standard (robots.txt), XML sitemap health, and content quality . These factors are critical to the online performance of your website. According to Google, a 10-second page load speed can result in a  123 percent increase in bounce rate  . A one-second delay in mobile page load time can cause a  20% drop in conversion rate  , an  11% drop in page views  , and a  16% drop in customer satisfaction  .

Don’t wait until SEO technical problems cause adverse SEO ramifications on your site. Invest in technical SEO for  online stores  , WordPress and other content management systems (CMS) now and save time and money later. Schedule a call  with our technical SEO consultants to learn more about technical SEO for WordPress and its importance to your business.

Technical Web Positioning Services for Local Businesses

Improve your search rankings without adding any new content

In this competitive digital landscape, you must be aware of the latest on-page SEO technical tactics and algorithm updates to increase the profitability of your website. Understanding what technical SEO is and what it requires allows you to ensure that your web pages are structured for both online users and search engine spiders.

Web Positioning technical optimization involves the following processes:

  • Running a trace error report
  • Removing duplicate content
  • Preferred audit domain
  • Improved metadata
  • Checking HTTPS status codes
  • Checking broken links
  • Creating an XML sitemap
  • Secure Sockets Layer (SSL) Implementation
  • Increased site speed
  • Using robots.txt
  • Optimization of our website for mobile
  • Redirect Audit
  • Performing a search on the Google site
  • Among others

We understand that navigating the complex SEO technical optimization requirements and processes on your own while managing your core business operations can take a toll on your time, money, and resources. That is why our SEO technical consultants are here to help you.

Is the technical functionality of on-page SEO on your website hindering your organic search performance? Let the SEO technical company do the hard work for you. Entrust your optimization and technical audit of Web Positioning to Tech Repost and discover your growth potential.

Also Read: Email Marketing Strategies to Increase Sales

Web Positioning Technical Services

Create actionable SEO strategies for a winning online campaign


We perform a comprehensive technical Web Positioning audit to identify and correct technical Web Positioning problems on our website. The audit covers vital checkpoints including mobile performance, internal link structure, page speed, XML sitemap, indexing, crawl errors, robots.txt, and site architecture. Using analysis results, we develop short- and long-term solutions to improve your visitors’ website experience and increase your Google rankings.


Get a complete overview of your competition’s optimization tactics and determine your conversion opportunities. Our technical Web Positioning consultant evaluates the performance of your competition’s keywords, search engine rankings, presence on social networks, and technical and backlink profile. These processes allow us to create strategies that will give you a clear advantage in your respective market niche.


Improve your online visibility and get more traffic with meta tags that effectively describe your page content to web visitors and search engines. Tech Repost performs technical Web Positioning for WordPress, which involves analyzing and optimizing your meta descriptions, title tags, meta keywords, alt attributes, and robot tags. This way, we ensure that any misused metadata can seriously harm your SEO performance.


Large images slow down your site’s performance and drive visitors away from the page. Reduce your site’s loading time and attract more customers with technical SEO for an online store. Our specialists choose the right file format, optimize its alternative attributes, reduce the file size of your images, use image sitemaps, and maximize image optimization plugins.


Page speed affects your rankings and, more importantly, your customers’ online experience. Our SEO technical specialists enable file compression to reduce the size of your CSS, JavaSCript and HTML files. We also optimize your code, reduce redirects, take advantage of browser caching, use content delivery networks (CDNs), and improve server response time.


Make it easy for search engines to crawl, interpret, and display your content using schema markup. We highlight your page elements, assign data tags, create the HTML, and add schema markup to your page. Our team uses Google’s structured data testing tool to test your markup and diagnose any issues.


Keyword research is the blueprint for your digital marketing strategy. Learn about current industry trends and consumer behavior, and be sure to use appropriate keywords throughout your website. Our SEO specialists study your niche and perform technical SEO audits to determine your keyword rankings and optimize your web pages with high-performing search terms.


Get a better understanding of your website’s online authority and search ranking capabilities with technical SEO for online stores and other platforms. Our team performs backlink analysis to ensure that you acquire inbound links from reputable and high-authority websites. We use multiple sources of backlink data to identify your referring domains, verify your site authority, and determine the magnitude of social engagement of linking pages.


Google penalties can be the result of algorithm changes or black-hat technical SEO for WordPress. To help you recover from a penalty, our SEO experts use Google Search Console to identify what type of penalty affects your website, evaluate your backlink strategies, and resolve variations in the original web pages and content crawled by Google. We also check all your redirects to make sure they are working correctly.

MIGRATION OF our website

Website migration is a delicate process. Develop a solid migration plan to avoid losing valuable traffic. We perform an SEO-compliant website migration, which involves benchmarking analytical performance, mapping all modified URLs from the old site to the new domain, updating all internal links, removing duplicate content, managing of 404 pages and tracking traffic and rankings.

Also Read: How to use remarketing to close more sales

A technical Web Positioning company that gets results

Increase the performance of your website and generate more organic traffic

Technical SEO for WordPress and other CMS is essential for online success. With the right technical optimization SEO strategy, you can pinpoint website problems, take immediate action to resolve them, and ensure that all SEO elements are working properly.

Take advantage of our technical Web Positioning services to your advantage and achieve profitable long-term growth. Here’s what you can expect when you partner with our technical SEO company:

Detailed website audits

The performance of your website is the result of different variables working in unison. At Tech Repost, we perform comprehensive site audits for your technical SEO,  paid campaign  ,  conversion rate optimization (CRO)  , backlink profile, analysis and competition. This way, we make business decisions backed by data and research.

Technical specialists in Web Positioning

Tech Repost Internet Marketing Agency is an award-winning Web Positioning technical company in the United States. Our team is made up of Google-certified SEO specialists who oversee your project from evaluation to completion. We identify, plan and execute technical SEO recommendations based on data and maintain up-to-date knowledge of industry trends to ensure our services deliver results.

Full Service Web Positioning Solutions

Future-proof your website and get higher closing rates with SEO solutions tailored to your brand. We provide technical Web Positioning services for  online stores  ,  Shopify  ,  franchises  ,  Amazon  and  local businesses  . Our team removes everything that slows down your website’s performance, optimizes your page content, and humanizes your brand to appeal to both search engines and online users.

Analysis and reports

Track the performance of your SEO campaign and stay on top of all your online activities. Our team leverages analytics  to gather actionable insights and drive desired results. We also provide regular consultations, email updates and monthly reports, so you are aware of your strengths, weaknesses and marketing opportunities.

Goal-oriented web strategies

During our initial consultation, we determine and analyze the current status of your campaign, marketing objectives, and expectations. In this way, we ensure that all our Web Positioning tactics are aligned with your objectives. Our team also leverages multiple distribution methods to increase leads and traffic to your site.

Proven track record

Our technical Web Positioning company has partnered with hundreds of companies in Spain to help improve their digital presence. We were able to identify and resolve multiple recurring site issues by conducting thorough SEO technical audits and implementing results-based SEO strategies. Find out more  about the quality of our SEO technical services directly from our clients.

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